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hayley williams with red hair at the 2011 grammys

Steve Granitz/WireImage

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Red hair color options are stepping up this season to be brighter, wilder, and a lot more fun. In addition to Hayley Williams celebs like Rihanna and Florence Welch are both rocking radically rosy hues. "The new reds are very flattering because they add richness and depth to your color," says Paul Cucinello, a color expert at NYC's Chris Chase Salon.

If you're a brunette and want to nab a bolder shade like Hayley's or Rihanna's, Cucinello says to have your colorist use a semi-permanent bright red on your naturally light or medium brown hair. If you're blonde, you'll need to make a few trips to the salon to darken your color before making the switch. And unless you're extremely fair, "Steer clear of orange-based shades," advises Cucinello. "These clash the most with certain skin tones."

Also be ready to pamper your strands. Red dyes wash out faster than any other shade (the molecules are larger and don't penetrate the hair shaft as much as blonde and brunette hues). Use a gloss treatment like Clairol Natural Instincts Shine Happy between salon visits to maintain color and shine. "This shade looks especially great against olive and deeper skin tones," he adds.

Check out Cucinello's other maintenance tips below:

-Invest in dark towels. Red will run at first, so you'll want to make sure you're not staining your lighter towels after showering.

-Change your shampoo and conditioner. Aside from not shampooing for up to 24 to 48 hours after coloring your hair, try a color-enriching deep conditioning treatment like Oribe Masque for Beautiful Color.

-Always rinse with cold water. This keeps the hair cuticle closed and encourages color retention.

-SPF your hair! If you don't do this already, use a UV protector like Phyto Phytoplage L'Originale Protective Beach Spray to shield your hair from sun damage and fading.

Get more tips to keep new hair color vibrant.

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